Over the past year, AI has completely transformed the business landscape. It has brought forth numerous solutions that enhance human intelligence...
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User Segmentation for PLG SaaS: Unlocking Personalized Growth Opportunities
PLG (Product-Led-Growth) is revolutionizing business strategies, with 91% of companies increasing their investment using this approach. But in the...
User Interviews: 5 Tips to Extract Valuable Customer Insights
In the ever-evolving landscape of PLG (Product-Led Growth) SaaS companies, understanding customer needs and driving product success is paramount....
How to Master Customer Analysis for Successful Growth
Whether you have a product-led motion or are looking into adopting the trend, you probably know that understanding your customers is crucial for...
What is an ICP and How Can it Help SaaS Teams Find Product-Market Fit
Are you tired of high customer acquisition costs and a lack of sustainable growth? If you've been relying solely on increasing sales volume, it may...
Making Sense of Uncertainty with Design Thinking
Design thinking is a problem-solving methodology that is non-linear and iterative. This means that, while the methodology has well-defined phases, they don’t always happen linearly and often any given problem will go through several iterations of design thinking before an acceptable solution has been discovered and validated.
How To Get the Most Out of Your Startup’s Year-End Review
End-of-year performance reviews provide a unique opportunity to kindly point out something that someone may not see in themselves. It is nearly...
SaaS Email Marketing Automation: Generate Early Traction
Demand testing for B2B SaaS products is difficult. At HVL, we know this first-hand. You're pitching products that are still in development. You're...
Ritualizing Your Startup Culture: Why and How
New companies tend to think that their startup culture isn’t as important to focus on in the early days as other aspects of the business, but in my experience, it’s critical at every stage.
Culture starts with basic principles. Those principles become the foundation of everything else you build. So take the time to ask yourself, “What principles will guide how we run this business?”
Values need to be an area of focus right from the beginning. Every business tends to start with one person or a couple of co-founders, and these values should align with who they are.
Kim Lee’s Top Learnings From Starting Forge Birmingham Alabama
As the owner of Forge, a thriving coworking space in Birmingham, Alabama, Kim Lee tells us her story of how she created a successful startup. She...