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Resources
User Segmentation for PLG SaaS: Unlocking Personalized Growth Opportunities
PLG (Product-Led-Growth) is revolutionizing business strategies, with 91% of companies increasing their investment using this approach.
User Interviews: 5 Tips to Extract Valuable Customer Insights
In the ever-evolving landscape of PLG (Product-Led Growth) SaaS companies, understanding customer needs and driving product success is paramount.
How to Master Customer Analysis for Successful Growth
Whether you have a product-led motion or are looking into adopting the trend, you probably know that understanding your customers is crucial for success.
What is an ICP and How Can it Help SaaS Teams Find Product-Market Fit
Are you tired of high customer acquisition costs and a lack of sustainable growth? If you’ve been relying solely on increasing sales volume, it may be time to shift your focus to something completely different: Product-Market Fit (PMF).
SaaS Email Marketing Automation: Generate Early Traction
Demand testing for B2B SaaS products is difficult. At HVL, we know this first-hand. You’re pitching products that are still in development.
How AI Can Help You Create Better Content (written by AI)
AI is the future of copywriting. Artificial intelligence (AI) can help you write better copy, create better content, and improve your marketing in general. In this blog, we’ll explore a few ways that AI can help you create more targeted and effective content, resulting in serious growth for your organization.
The Cold Start Problem: 3 Steps for Startup Momentum
Avoid some of the common early SaaS pitfalls with three simple steps to break out of early-stage inertia and build startup momentum for rapid growth.
The Most Common Mistakes People Make Using Marketing Automation (And How to Avoid Them)
Marketing automation, simply put, refers to the use of software to automate the repetitive tasks of marketing.
How to Nurture Customer Relationships with Email Automation
It’s critical for startups and early-stage businesses to focus on cultivating customer relationships and building a strong email list. This is not an easy task; it requires patience, time, and effort.
The Proliferation Of AI in eCommerce
Gaining an understanding of artificial intelligence (AI) and putting it to use is of utmost importance when your goal is winning the eCommerce game.
Intern Spotlight: Fernanda Garcia
In today’s blog, we are featuring Fernanda Garcia, a former marketing intern who now serves as a Marketing Coordinator at Harmony Venture Labs. Fernanda was born and raised in Santiago, Chile. She moved to the United States in 2017 to pursue her Bachelor’s in Marketing and Management.
Four Key Components To a Winning SaaS Go-To-Market Strategy
You have big plans as a SaaS founder. While your journey is in its beginning stages, this is the crucial time to build a solid foundation for breaking into the market and then rising to the top.
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Marketing
User Segmentation for PLG SaaS: Unlocking Personalized Growth Opportunities
PLG (Product-Led-Growth) is revolutionizing business strategies, with 91% of companies increasing their investment using this approach.
User Interviews: 5 Tips to Extract Valuable Customer Insights
In the ever-evolving landscape of PLG (Product-Led Growth) SaaS companies, understanding customer needs and driving product success is paramount.
How to Master Customer Analysis for Successful Growth
Whether you have a product-led motion or are looking into adopting the trend, you probably know that understanding your customers is crucial for success.
What is an ICP and How Can it Help SaaS Teams Find Product-Market Fit
Are you tired of high customer acquisition costs and a lack of sustainable growth? If you’ve been relying solely on increasing sales volume, it may be time to shift your focus to something completely different: Product-Market Fit (PMF).
SaaS Email Marketing Automation: Generate Early Traction
Demand testing for B2B SaaS products is difficult. At HVL, we know this first-hand. You’re pitching products that are still in development.
How AI Can Help You Create Better Content (written by AI)
AI is the future of copywriting. Artificial intelligence (AI) can help you write better copy, create better content, and improve your marketing in general. In this blog, we’ll explore a few ways that AI can help you create more targeted and effective content, resulting in serious growth for your organization.
The Cold Start Problem: 3 Steps for Startup Momentum
Avoid some of the common early SaaS pitfalls with three simple steps to break out of early-stage inertia and build startup momentum for rapid growth.
The Most Common Mistakes People Make Using Marketing Automation (And How to Avoid Them)
Marketing automation, simply put, refers to the use of software to automate the repetitive tasks of marketing.
How to Nurture Customer Relationships with Email Automation
It’s critical for startups and early-stage businesses to focus on cultivating customer relationships and building a strong email list. This is not an easy task; it requires patience, time, and effort.
The Proliferation Of AI in eCommerce
Gaining an understanding of artificial intelligence (AI) and putting it to use is of utmost importance when your goal is winning the eCommerce game.