PLG (Product-Led-Growth) is revolutionizing business strategies, with 91% of companies increasing their investment using this approach. But in the...
Marketing
User Interviews: 5 Tips to Extract Valuable Customer Insights
In the ever-evolving landscape of PLG (Product-Led Growth) SaaS companies, understanding customer needs and driving product success is paramount....
How to Master Customer Analysis for Successful Growth
Whether you have a product-led motion or are looking into adopting the trend, you probably know that understanding your customers is crucial for...
What is an ICP and How Can it Help SaaS Teams Find Product-Market Fit
Are you tired of high customer acquisition costs and a lack of sustainable growth? If you've been relying solely on increasing sales volume, it may...
SaaS Email Marketing Automation: Generate Early Traction
Demand testing for B2B SaaS products is difficult. At HVL, we know this first-hand. You're pitching products that are still in development. You're...
How AI Can Help You Create Better Content (written by AI)
AI is the future of copywriting. Artificial intelligence (AI) can help you write better copy, create better content, and improve your marketing in...
The Cold Start Problem: 3 Steps for Startup Momentum
Avoid some of the common early SaaS pitfalls with three simple steps to break out of early-stage inertia and build startup momentum for rapid growth.
The Most Common Mistakes People Make Using Marketing Automation (And How to Avoid Them)
Marketing automation, simply put, refers to the use of software to automate the repetitive tasks of marketing. These platforms allow you to automate...
How to Nurture Customer Relationships with Email Automation
It’s critical for startups and early-stage businesses to focus on cultivating customer relationships and building a strong email list. This is not...
The Proliferation Of AI in eCommerce
Gaining an understanding of artificial intelligence (AI) and putting it to use is of utmost importance when your goal is winning the eCommerce...