How To Get the Most Out of Your Startup’s Year-End Review

How To Get the Most Out of Your Startup’s Year-End Review

End-of-year performance reviews provide a unique opportunity to kindly point out something that someone may not see in themselves. It is nearly impossible to not be biased when thinking about oneself. The beauty of performance reviews is that someone else on the team...
SaaS Email Marketing Automation: Generate Early Traction

SaaS Email Marketing Automation: Generate Early Traction

Demand testing for B2B SaaS products is difficult. At HVL, we know this first-hand. You’re pitching products that are still in development. You’re attempting to capture the attention of a market that has studied every tactic and learned every trick in the...
When to Kill Your Startup Idea

When to Kill Your Startup Idea

We all know the story about an idea that someone stuck with for a long time, in its original form, until it eventually worked out. In my experience, however, that’s typically the exception to the rule. When you come up with your big idea, it’s essential to consider it...