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HVL’s Top Rated Content of 2021

HVL’s Top Rated Content of 2021

What was the favorite thing you read or watched in 2021?Favorite Watch: SURVIVOR "My husband and I started binge-watching all of the old seasons when the pandemic started and got hooked. Season 41 aired this year and has been one of the best seasons ever—great diverse...

How to Goal Set for a B2B SaaS Company 

How to Goal Set for a B2B SaaS Company 

Starting a business is complicated and involves a level of planning and goal setting that most of us have never had to do. This article will break down critical parts of establishing company goals to set you, and your business, up for success. Develop a Business Plan...

Launch & Learn: Technology and the Future Work

Hunter Strickler: We’re here today with a Birmingham native. David Powell spent his entire career in technology—various B2B SaaS companies and roles. He is an expert on a lot of things. But just to name a few: he managed IT and cyber security services and is now the...

How to Nurture Customer Relationships with Email Automation

How to Nurture Customer Relationships with Email Automation

It’s critical for startups and early-stage businesses to focus on cultivating customer relationships and building a strong email list. This is not an easy task; it requires patience, time, and effort. When you have a large client base, it will be difficult to find the...

How to Turn a Problem Into a Viable Business Idea

How to Turn a Problem Into a Viable Business Idea

A viable business idea has a long road before it becomes a product or service. Therefore, the best way to generate successful startup ideas is to start by identifying a problem and pinpointing a solution. However, it’s important to keep in mind that determining a...

Fostering Processes in a Startup Environment

Fostering Processes in a Startup Environment

The word ”process” is one that most people, especially those in the startup environment, don’t love to hear. That’s because most business owners want to get running as soon as possible, often viewing processes as an unnecessary cause of delay.  However, this...

The Proliferation Of AI in eCommerce

The Proliferation Of AI in eCommerce

Gaining an understanding of artificial intelligence (AI) and putting it to use is of utmost importance when your goal is winning the eCommerce game.  It’s not a question of whether or not your competitors may or may not use AI--many of them already use it. You...

Intern Spotlight: Fernanda Garcia

Intern Spotlight: Fernanda Garcia

In today’s blog, we are featuring Fernanda Garcia, a former marketing intern who now serves as a Marketing Coordinator at Harmony Venture Labs. Fernanda was born and raised in Santiago, Chile. She moved to the United States in 2017 to pursue her Bachelor’s in...

Product Design

 Katrina Langland: I want to welcome everyone to our third Launch & Learn! Our last Launch & Learn on product marketing went really well—if you did not catch it, it’s located on our YouTube channel.  Today we’re switching gears and talking about product...

SaaS Tech Trends on the Horizon

SaaS Tech Trends on the Horizon

The Software as a Service (SaaS) industry is growing at a remarkable speed. With new startups constantly entering the market, your company must work harder to stay ahead of the competition. But why is SaaS experiencing such large amounts of growth? Part of the reason...

Four Key Components To a Winning SaaS Go-To-Market Strategy

Four Key Components To a Winning SaaS Go-To-Market Strategy

You have big plans as a SaaS founder. While your journey is in its beginning stages, this is the crucial time to build a solid foundation for breaking into the market and then rising to the top.  Launching a new product comes with several challenges, and that’s...

Entrepreneur in Residence Explained

Entrepreneur in Residence Explained

The Entrepreneur in Residence (EIR) program used to be specifically tailored towards venture capitalists. However, as more people have learned about the program and its features, other types of organizations have begun adopting EIRs into their businesses as well....