What was the favorite thing you read or watched in 2021?Favorite Watch: SURVIVOR "My husband and I started binge-watching all of the old seasons...
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How to Goal Set for a B2B SaaS Company
Starting a business is complicated and involves a level of planning and goal setting that most of us have never had to do. This article will break...
Launch & Learn: Technology and the Future Work
Hunter Strickler: We’re here today with a Birmingham native. David Powell spent his entire career in technology—various B2B SaaS companies and...
The Most Common Mistakes People Make Using Marketing Automation (And How to Avoid Them)
Marketing automation, simply put, refers to the use of software to automate the repetitive tasks of marketing. These platforms allow you to automate...
What Is a Sales Cycle and How to Build a Process that Works For You
If your company is looking for ways to attract more leads and generate sales, then keep reading. By the end of this article, you'll have a clear...
How to Nurture Customer Relationships with Email Automation
It’s critical for startups and early-stage businesses to focus on cultivating customer relationships and building a strong email list. This is not...
Building Ideation and Innovation Into Your Development Process
Emily Claypool: Good afternoon, everyone. Thank you for joining our HVL Launch & Learn series. Our last session on EIR programs went well—if you...
How to Turn a Problem Into a Viable Business Idea
A viable business idea has a long road before it becomes a product or service. Therefore, the best way to generate successful startup ideas is to...
Fostering Processes in a Startup Environment
The word ”process” is one that most people, especially those in the startup environment, don’t love to hear. That’s because most business owners...
EIR Programs: The Value of an Entrepreneur in Residence
Sara Beth: I want to welcome everyone to our fourth Launch & Learn! Our last Launch & Learn on product design went well—if you did not catch...