We’re here today with a Birmingham native. David Powell spent his entire career in technology—various B2B SaaS companies and roles. He is an expert on a lot of things
Fe Garcia
The Most Common Mistakes People Make Using Marketing Automation (And How to Avoid Them)
by Fe Garcia
Marketing automation, simply put, refers to the use of software to automate the repetitive tasks of marketing.
What Is a Sales Cycle and How to Build a Process that Works For You
by Fe Garcia
If your company is looking for ways to attract more leads and generate sales, then keep reading. By the end of this article, you’ll have a clear understanding of how to create a sales cycle that educates prospects, assists them in making decisions, closes deals, and then follows up with them after the sale.
How to Nurture Customer Relationships with Email Automation
by Fe Garcia
It’s critical for startups and early-stage businesses to focus on cultivating customer relationships and building a strong email list. This is not an easy task; it requires patience, time, and effort.
Building Ideation and Innovation Into Your Development Process
by Fe Garcia
Good afternoon, everyone. Thank you for joining our HVL Launch & Learn series. Our last session on EIR programs went well—if you did not catch it, it’s located on our YouTube channel.
How to Turn a Problem Into a Viable Business Idea
by Fe Garcia
A viable business idea has a long road before it becomes a product or service. Therefore, the best way to generate successful startup ideas is to start by identifying a problem and pinpointing a solution.
Fostering Processes in a Startup Environment
by Fe Garcia
The word ”process” is one that most people, especially those in the startup environment, don’t love to hear. That’s because most business owners want to get running as soon as possible, often viewing processes as an unnecessary cause of delay.
EIR Programs: The Value of an Entrepreneur in Residence
by Fe Garcia
Today we’re going to be talking about Entrepreneur-in-Residence programs. We’ll cover what they are and what our vision for them is here at HVL. I know we’re all excited to hear from Shegun and Trevor.
The Proliferation Of AI in eCommerce
by Fe Garcia
Gaining an understanding of artificial intelligence (AI) and putting it to use is of utmost importance when your goal is winning the eCommerce game.
Intern Spotlight: Fernanda Garcia
by Fe Garcia
In today’s blog, we are featuring Fernanda Garcia, a former marketing intern who now serves as a Marketing Coordinator at Harmony Venture Labs. Fernanda was born and raised in Santiago, Chile. She moved to the United States in 2017 to pursue her Bachelor’s in Marketing and Management.