In this episode of Outsider Inc., host Ian Hathaway speaks with Shegun Otulana, co-founder and CEO of TheraNest and Harmony Venture Labs. The conversation covers his unique approach to pricing, building a remote team, and the importance of eagerness and passion in serving customers.
Bootstrapped in Birmingham: Shegun Otulana on Building Boldly From the Outside In
In this episode of Outsider Inc., host Ian Hathaway speaks with Shegun Otulana, co-founder and CEO...
product
Resources
What is an Entrepreneur in Residence (EIR)?
What does an Entrepreneur in Residence (EIR) do? In general, an EIR is a person who works with a company to provide guidance and expertise in an industry in which they have experience.
The Value of Failure: What I Learned as a Startup Founder by Matt Pierce
As an entrepreneur, one of the things you have to get really comfortable with is failure. Facebook had a well-known motto: “Move fast and break things.”
Creating a Venture Studio: Why Harmony Venture Labs
At Harmony Venture Labs, we’re in the business of launching and growing new ventures. Our work helps to lift our startup and tech economies to create economic value through company creation.
Fostering Processes in a Startup Environment
The word ”process” is one that most people, especially those in the startup environment, don’t love to hear. That’s because most business owners want to get running as soon as possible, often viewing processes as an unnecessary cause of delay.
Ritualizing Your Startup Culture: Why and How
New companies tend to think that their startup culture isn’t as important to focus on in the early days as other aspects of the business, but in my experience, it’s critical at every stage.
How to Start Hiring for Startups
Hiring for startups, especially in the early days, is less about trying to fill the traditional functional roles common to other types and stages of typical businesses, and more about de-risking until you achieve product-market fit.
How to Goal Set for a B2B SaaS Company
Starting a business is complicated and involves a level of planning and goal setting that most of us have never had to do. This article will break down critical parts of establishing company goals to set you, and your business, up for success.
SaaS Tech Trends on the Horizon
The Software as a Service (SaaS) industry is growing at a remarkable speed. With new startups constantly entering the market, your company must work harder to stay ahead of the competition.
Kim Lee’s Top Learnings From Starting Forge Birmingham Alabama
As the owner of Forge, a thriving coworking space in Birmingham, Alabama, Kim Lee tells us her story of how she created a successful startup. She shares the lessons she learned along the way and offers advice for other entrepreneurs looking to create their own businesses. Learn how Kim cultivated success.
Support for Startup Founders: HVL Office Hours
The Office Hours program is designed to provide support for startup founders through free access to advice from our team of experts on topics ranging from customer discovery to go-to-market strategy to fundraising, among others.
What Is a Sales Cycle and How to Build a Process that Works For You
If your company is looking for ways to attract more leads and generate sales, then keep reading. By the end of this article, you’ll have a clear understanding of how to create a sales cycle that educates prospects, assists them in making decisions, closes deals, and then follows up with them after the sale.
Entrepreneur in Residence Explained
The Entrepreneur in Residence (EIR) program used to be specifically tailored towards venture capitalists. However, as more people have learned about the program and its features, other types of organizations have begun adopting EIRs into their businesses as well.
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Operations
What is an Entrepreneur in Residence (EIR)?
What does an Entrepreneur in Residence (EIR) do? In general, an EIR is a person who works with a company to provide guidance and expertise in an industry in which they have experience.
The Value of Failure: What I Learned as a Startup Founder by Matt Pierce
As an entrepreneur, one of the things you have to get really comfortable with is failure. Facebook had a well-known motto: “Move fast and break things.”
Creating a Venture Studio: Why Harmony Venture Labs
At Harmony Venture Labs, we’re in the business of launching and growing new ventures. Our work helps to lift our startup and tech economies to create economic value through company creation.
Fostering Processes in a Startup Environment
The word ”process” is one that most people, especially those in the startup environment, don’t love to hear. That’s because most business owners want to get running as soon as possible, often viewing processes as an unnecessary cause of delay.
Ritualizing Your Startup Culture: Why and How
New companies tend to think that their startup culture isn’t as important to focus on in the early days as other aspects of the business, but in my experience, it’s critical at every stage.
How to Start Hiring for Startups
Hiring for startups, especially in the early days, is less about trying to fill the traditional functional roles common to other types and stages of typical businesses, and more about de-risking until you achieve product-market fit.
How to Goal Set for a B2B SaaS Company
Starting a business is complicated and involves a level of planning and goal setting that most of us have never had to do. This article will break down critical parts of establishing company goals to set you, and your business, up for success.
Kim Lee’s Top Learnings From Starting Forge Birmingham Alabama
As the owner of Forge, a thriving coworking space in Birmingham, Alabama, Kim Lee tells us her story of how she created a successful startup. She shares the lessons she learned along the way and offers advice for other entrepreneurs looking to create their own businesses. Learn how Kim cultivated success.
Support for Startup Founders: HVL Office Hours
The Office Hours program is designed to provide support for startup founders through free access to advice from our team of experts on topics ranging from customer discovery to go-to-market strategy to fundraising, among others.
What Is a Sales Cycle and How to Build a Process that Works For You
If your company is looking for ways to attract more leads and generate sales, then keep reading. By the end of this article, you’ll have a clear understanding of how to create a sales cycle that educates prospects, assists them in making decisions, closes deals, and then follows up with them after the sale.