PLG (Product-Led-Growth) is revolutionizing business strategies, with 91% of companies increasing their investment using this approach. But in the...
Product
User Interviews: 5 Tips to Extract Valuable Customer Insights
In the ever-evolving landscape of PLG (Product-Led Growth) SaaS companies, understanding customer needs and driving product success is paramount....
How to Master Customer Analysis for Successful Growth
Whether you have a product-led motion or are looking into adopting the trend, you probably know that understanding your customers is crucial for...
What is an ICP and How Can it Help SaaS Teams Find Product-Market Fit
Are you tired of high customer acquisition costs and a lack of sustainable growth? If you've been relying solely on increasing sales volume, it may...
Why MVPs Are Important for Startups and How to Build One
When you’ve been around tech startups for a while, you’ll know that MVP is a term that is often thrown around. However, not many people understand all that it entails, much less where to get started in building one. HVL’s very own product lead, Trevor Newberry, talks all things MVP. Read more.
When to Kill Your Startup Idea
We all know the story about an idea that someone stuck with for a long time, in its original form, until it eventually worked out. In my experience,...
Concept Generation: Build a Process and Make it a Habit
Immersion. Capture. Share. That’s what concept generation is all about. When we talk about concept generation, we’re referring to the process of...
Validating Your Startup Idea
How to make great decisions about your product idea My last post covered the challenges of Zero-to-One product development and some high-level ways...
Identifying & Overcoming Challenges in Zero to One Product Development
In developing new products, there is more uncertainty than knowledge surrounding your idea. We’ll look at a few of the key risks you’ll need to identify and mitigate when going from 0 to 1.
How to Turn a Problem Into a Viable Business Idea
A viable business idea has a long road before it becomes a product or service. Therefore, the best way to generate successful startup ideas is to...