Launch & Learn: Designing for Enterprise Software

Launch & Learn: Designing for Enterprise Software

An enterprise user’s mindset and behavior patterns are quite different from a casual B2C user. Designing for working professionals requires an understanding of their job context, workflows, environment, problems and aspirations. They need solutions that not only...
How to Turn a Problem Into a Viable Business Idea

How to Turn a Problem Into a Viable Business Idea

A viable business idea has a long road before it becomes a product or service. Therefore, the best way to generate successful startup ideas is to start by identifying a problem and pinpointing a solution. However, it’s important to keep in mind that determining a...