Startups

Support for Startup Founders: HVL Office Hours

Support for Startup Founders: HVL Office Hours

What is HVL’s Office Hours program?  The Office Hours program is designed to provide support for startup founders through free access to advice from our team of experts on topics ranging from customer discovery to go-to-market strategy to fundraising, among...

How to Nurture Customer Relationships with Email Automation

How to Nurture Customer Relationships with Email Automation

It’s critical for startups and early-stage businesses to focus on cultivating customer relationships and building a strong email list. This is not an easy task; it requires patience, time, and effort. When you have a large client base, it will be difficult to find the...

Fostering Processes in a Startup Environment

Fostering Processes in a Startup Environment

The word ”process” is one that most people, especially those in the startup environment, don’t love to hear. That’s because most business owners want to get running as soon as possible, often viewing processes as an unnecessary cause of delay.  However, this...

Product Design

 Katrina Langland: I want to welcome everyone to our third Launch & Learn! Our last Launch & Learn on product marketing went really well—if you did not catch it, it’s located on our YouTube channel.  Today we’re switching gears and talking about product...

SaaS Tech Trends on the Horizon

SaaS Tech Trends on the Horizon

The Software as a Service (SaaS) industry is growing at a remarkable speed. With new startups constantly entering the market, your company must work harder to stay ahead of the competition. But why is SaaS experiencing such large amounts of growth? Part of the reason...

Four Key Components To a Winning SaaS Go-To-Market Strategy

Four Key Components To a Winning SaaS Go-To-Market Strategy

You have big plans as a SaaS founder. While your journey is in its beginning stages, this is the crucial time to build a solid foundation for breaking into the market and then rising to the top.  Launching a new product comes with several challenges, and that’s...

Product Marketing

Product Marketing

Product Marketing Best Practices Product marketing can be a complicated process if not well thought out. With more people shifting to a purely digital way of living, it's essential to make sure you get exposure for your product or brand. Uncover key best practices in...